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Work info
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Company
TYPA Inc.
Role:
Co-founder, Product Lead
Year:
March 2025 - Present
Team:
1 PM
2 UX Designers
2 Engineers
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Overview
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Sanctify is an personal investment mobile app for value-based investors, emphasizing ethical and eco-conscious choices.
The product has opened a beta version for testing purposes, but it is facing some major issues.
Too Many Mandatory Onboarding Steps
Too many forced steps increase early drop-off.
Outdated UI Increasing Cognitive Load
User don’t know how many more onboarding steps are left to get started
Brand–App Design Misalignment
User feels the app doesn't reflect the brand, making it feel generic and disconnected
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Current Space
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The beta version release had a 60% onboarding drop-off rate.
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So What
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The company launched a new brand and mobile app design project to reduce churn and prepare for official launch.
Thus, How can we create a seamless and engaging onboarding experience that collects essential user information without causing frustration?
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Impacts
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Solution
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Custom Input Design for Every Question Type
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Design Thinking
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Input Design Referencing Material Design and Apple HIG
Learning from the latest industry-standard design systems provides a reliable foundation for decision-making. My principle remains the same: understand the standard first, then innovate.
Balancing Minimum Information Requirements with a Better Onboarding Experience
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Design Thinking
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Balancing User Needs and Business Requirements with a Finish-Later Option
Beta usability testing with 50+ users revealed that 75% prefer a finish later button to explore the app and assess fit first.
3
Finish later points
New
Resume Page
A New Brand Landing Page with Cohesive Illustrations and Theme-Aligned Colors
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Research
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Analyzing similarities in onboarding flows across well-known fintech companies as part of the competitive analysis.
We found that they share the following common standards.
Must
Mandatory Registration
w
i
t
Optional Non-essential Questions
w
w
Attractive and Aligned Theme
1
n
e
One Step at a Time
A new user flow that balances technical capabilities, business goals, and user needs to maximize performance.
*An example of the note-taking & persona I did
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Wireframe
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